A cat yawns at Nekorobi cat cafe on January 20, 2009 in Tokyo, Japan. Cat cafes, where people can spend time with their favorite cat for about 10 US dollars an hour, are now getting more popular with people living in urban areas. The regular customers are mainly in their 20's to 30's and seaking healing by cats, or people who cannot afford to have pets full time. Some visiters come to the cat cafe three times a week. (Photo by Junko Kimura/Getty Images)

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Tourists crowd a water park in Wuhan city, central China's Hubei province on July 15, 2017. Days of heat wave drove many citizens to the water park for fun and coolness. Nanchang has become the new four “furnace cities” in China according to a ranking of the hottest cities released by the China Meteorological Administration on July 9. (Photo by Imaginechina/Rex Features/Shutterstock)

Underwater photographer Sarah Lee uses a technique known as “duck diving” to capture these stunning photos of surfers in Hawaii. Surfers “duck dive” under the water to avoid incoming waves so they can get further out to sea. Photo: A surfer comes free from her surfboard. (Photo by Sarah Lee/Caters News)

A man looks at waves as they crash against a lighthouse in the northern Spanish village of Viavelez, Spain January 13, 2017. (Photo by Eloy Alonso/Reuters)

Waves breaking at Killiney Beach, Co Dublin, Ireland on Sunday, October 20, 2024. (Photo by Stephen Collins/Collins Photos)

A man walks towards a wave breaking on a rock pool at North Narrabeen Beach in Sydney on April 18, 2025, as large swells hit the east coast of Australia. (Photo by David Gray/AFP Photo)