As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

Coca growers chew coca leaves during a celebration for the reincorporation of Bolivia to the UN Convention Against Illicit Traffic in Narcotic Drugs in La Paz on January 14, 2013. “The coca leaf is not any more seen as cocaine (...), it is a victory of our identity” said Bolivian President Evo Morales. (Photo by Jorge Bernal/AFP Photo)

Kaci Nuyen 8, holds a “Kiddizoom Twist” camera during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. The famous toy store unveiled today their “must have” toys for Christmas 2011. (Photo by Dan Kitwood/Getty Images)

에일리 (Ailee) – 보여줄게 (I Will Show You). Amy Lee, known professionally as Ailee, is a Korean-American singer and songwriter based in South Korea. On October 16, 2012, Ailee released her debut EP, Invitation, with the title track “I Will Show You”. The EP contained a total of six tracks.

German photographer Tobias Lang had a brilliant idea, he started photographing his friends and their pets and suddenly folks from all over the world where asking him to capture them too. Check out his Facebook page to see. Tobias is in the process of putting together a coffee table book of his impressive collection. Photo: Pet owner Isabel with her blind housecat, “Captain Jack”. (Photo by Tobias Lang)

LG Chile has continued the So Real It’s Scary campaign developed at Superheroes, Amsterdam, with their own prank, “Ultra Reality: What would you do in this situation?” The video shows an office set up with an 84 inch HD television screen which appears to be a window frame. Job seekers arrive for their interview but freak out when they see what appears to a meteor destroying the city through the window.