A woman poses with a cut-out of Vladimir Putin in the “President Cafe” in Krasnoyarsk, Siberia, Russia, April 7, 2016. Dozens of photos of Vladimir Putin, from childhood to Russian President, hang on the walls of President Cafe in a working-class area of Krasnoyarsk, a city in eastern Siberia. A life-size cut-out of Putin stands by the bar. Images of U.S. President Barack Obama, as well as leaders of Germany and Britain, greet customers in the toilets. (Photo by Ilya Naymushin/Reuters)

Customers clink their cups as they sit in Crazy Toilet Cafe in central Moscow, Russia October 30, 2015. A new Moscow cafe, opened on Friday, serves food to its guests with crockery designed to look like small baths and urinals, in toilet-themed interior with seats resembling toilets, local media reported. (Photo by Sergei Karpukhin/Reuters)

Customers take photos of a snake at the Tokyo Snake Center, a snake cafe, in Tokyo's Harajuku shopping district August 14, 2015. The cafe has on display 35 non-venomous snakes of 20 different breeds. Open six days a week, the cafe allows customers to enjoy food and beverages while watching a small snake slither around in a cage on their table for a 1,000 yen (8.04 dollars). By paying an additional fee, customers get to hold and pet the snake. (Photo by Toru Hanai/Reuters)

Have you ever found something mesmerizing in the beautifully and intricately drawn visages of beasts? Damon Hellandbrand finds it to be true, which is the reason why he depicted each of the zodiac signs in a completely new light. Only their main characteristics remain, such as Cancer`s pincers and Scorpio`s stinger, while everything else was completely altered. Other zodiac signs are recognized by their prominent features, such as Gemini`s two heads, Libra`s symbol of balance that looks like two connected cages, and Sagittarius`s bow. Every picture, when looked at separately, resembles a concept art, taken from a video game. However, their combination forms a horrific, yet mystifying puzzle of Zodiac signs. (Photo by Damon Hellandbrand)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Crampus from Netherworld Haunted House with Amber Thompson, spa staff, at Bliss Spa at W Atlanta Downtown hotel on Thursday, October 7, 2014. A self-guided, dark attraction known for its over-the-top special effects, intense make-up, costuming and stunt actors as well as unique monsters, unusual themes and chilling detail, Netherworld Haunted House in Atlanta is taking over the Halloween holiday this season for its 18th season. (Photo by Hyosub Shin/AJC)

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)