“Today, we take photography for granted. Anyone can take a photograph simply by pressing a button. Yet, it was not always so simple. The invention of photography was announced in 1839, but during its first fifty years taking a photograph was a complicated and expensive business. In 1888, all this was to change following the appearance of a camera that was to revolutionize photography. Popular photography can properly be said to have started 120 years ago with the introduction of the Kodak”. – The UK National Media Museum. Photo: Two men on the deck of a ship, about 1890. (Photo by Collection of National Media Museum/Kodak Museum)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Coca growers chew coca leaves during a celebration for the reincorporation of Bolivia to the UN Convention Against Illicit Traffic in Narcotic Drugs in La Paz on January 14, 2013. “The coca leaf is not any more seen as cocaine (...), it is a victory of our identity” said Bolivian President Evo Morales. (Photo by Jorge Bernal/AFP Photo)

Kaci Nuyen 8, holds a “Kiddizoom Twist” camera during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. The famous toy store unveiled today their “must have” toys for Christmas 2011. (Photo by Dan Kitwood/Getty Images)

A handful of villages in the U.K. share the same name as cities or countries from around the world, and they’re spending life in the shadows of their more famous namesakes. Photo: A road sign points the way on August 6, 2013 in Toronto, England. Originally called Newton Cap in the county of Durham, built for workers at the nearby colliery, owner Henry Stobart re-named the village Toronto after visiting Canada. (Photo by Peter Macdiarmid/Getty Images)