Model and Reebok Easytone Ambassador Miranda Kerr reveals a 3D image shot by Rankin during a Reebok Satisfaction photo call on the roof of the Bayerisch Hof Hotel on April 17, 2012 in Munich, Germany. (Photo by Alexander Hassenstein/Reebok)

“The white lion is not a distinct subspecies, but a special morph with a genetic condition, leucism, that causes paler colouration akin to that of the white tiger; the condition is similar to melanism, which causes black panthers”. – Wikipedia

Photo: One of two rare white lion cubs from Mogo Zoo on New South Wales South Coast is seen at a photo call at Lavender Green, Luna Park on November 23, 2006 in Sydney, Australia. (Photo by Matt King/Getty Images)

Penitentes, or nieves penitentes (Spanish for “penitent-shaped snows”), are a snow formation found at high altitudes. They take the form of tall thin blades of hardened snow or ice, closely spaced with the blades oriented towards the general direction of the sun.

These stunning photos act as postcards for one photographer, who has traveled all over the globe, braving freezing temperatures to create the ultimate time lapse video. Photographer Dustin Farrell, 36, spent four years perfecting his technique and traveling all over the world in his quest to capture the most beautiful time lapses of nature. (Photo by Dustin Farrell/Caters News)

An injured woman is helped by emergency workers as she lies on the sidewalk in Times Square after a speeding vehicle struck pedestrians on the sidewalk in New York City, U.S., May 18, 2017. A car plowed into a crowd of pedestrians in New York' s bustling Times Square, leaving one person dead and at least 12 other injured in what officials said was an accident. (Photo by Mike Segar/Reuters)

It’s time to start watching for Comet PANSTARRS, one of two comets to get excited about in 2013. Photo: This image provided by NASA shoaws the comet PANSTARRS as seen from Mount Dale, Western Australia on March 5, 2013. According to NASA on March 10, it will make its closest approach to the sun about 28 million miles (45 million kilometers) away. As it continues its nightly trek across the sky, the comet may get lost in the sun's glare but should return and be visible to the naked eye by March 12. (Photo by AP Photo/NASA)

Revelers gather on a commuter train platform of the HVV city public transportation system to drink alcohol on September 30, 2011 in Hamburg, Germany. Thousands of people participated in the event dubbed the “HVV Abschiedstrinken” (HVV Farewell Drink) that was organized through Facebook and is meant to celebrate the last day before a ban on alcohol consumption goes into effect on the city's public transport. (Photo by Joern Pollex/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.