As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Senorita” – California-native fashion model Tiffany Keller heats up photographer Vladimir Marti’s lens for the April 2013 issue of Marie Claire Latin America. The dark-haired beauty poses in the city of San Miguel de Allende, Mexico, donning sultry styles from designer labels selected by fashion editor and stylist Gerard Angulo. (Photo by Vladimir Marti)

In this April 4, 2014 file photo, a community policeman kicks a man who they alledge participated in an ambush against them near the town of La Concepcion, Mexico. The vigilante force was set-up by affected communities opposed to the construction of the La Parota hydroelectric dam. Two vigilantes were injured and one died. (Photo by Bernandino Hernandez/AP Photo)

A honour guard soldier gives a flower to a girl on International Women's Day in St. Petersburg, Russia, Friday, March 8, 2024. International Women's Day on March 8 is an official holiday in Russia. Per tradition, men give flowers and gifts to female relatives, friends and colleagues, even though in the past two years flowers have gotten more expensive. Marches, demonstrations and conferences are being held the world over, from Asia to Latin America and elsewhere. (Photo by Dmitri Lovetsky/AP Photo)

Puerto Rican model Aleyda Ortiz attends the 20th annual Latin GRAMMY Awards at MGM Grand Garden Arena on November 14, 2019 in Las Vegas, Nevada. (Photo by Danny Moloshok/Reuters)

Military officers look at an AR-10 sniper rifle at LAAD, the biggest military industry expo in Latin America in Sao Paulo, Brazil April 10, 2018. (Photo by Nacho Doce/Reuters)

Members of Barcelona's Latin community perform traditional dances in the city center on the occasion of the national day of Spain on October 12, 2023. (Photo by Jordi Boixareu/Alamy Live News)