“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“The Eton wall game is a game similar to football and Rugby Union, that originated from and is still played at Eton College. It is played on a strip of ground 5 metres wide and 110 metres long next to a slightly curved brick wall, erected in 1717”. – Wikipedia

Photo: The “Collegers” and the “Oppidans” of Eton College take part in the “Wall Game” as boys in their traditional school uniform watch from on top of the wall on November 17, 2007 in Eton, near Windsor, Berkshire, England. The first recorded “Wall Game” took place in 1766 with competition between the two houses at the boarding school remaining as fierce as ever on the annual St. Andrew's day event. The object of the game is to get the ball to either end of the wall and score a goal, which has not happened since 1909. As well as scoring a goal the players can win points with a “shy”, where the ball is held against the wall and touched by the hand and awarded one point. (Photo by Christopher Furlong/Getty Images)

“Ba game is a version of medieval football played in Scotland, perhaps most notably in Orkney and the Scottish Borders, around Christmas and New Year”. – Wikipedia

Photo: Men tussle for the leather ball during the annual “Fastern Eve Handba” event in Jedburgh's High Street in the Scottish Borders on March 1, 2012 in Jedburgh, Scotland. The annual event, which started in the 1700's, takes place today and involves two teams, the Uppies (residents from the higher part of Jedburgh) and the Doonies (residents from the lower part of Jedburgh) getting the ball to either the top or bottom of the town. The ball, which is made of leather, stuffed with straw and decorated with ribbons is thrown into the crowd to begin the game. (Photo by Jeff J. Mitchell/Getty Images)

After winning blinkbox Movies contest, Darren Prew and Kerry Ford were able to celebrate a Game of Thrones-themed wedding. Thankfully their wedding was nothing like the Red Wedding and everyone was quite pleased with how things went with no blood being spilled. The bride and groom dressed as their favorite characters – Daenerys Targeryen and Jon Snow. The guests also weren’t left too far behind, sporting the costumes of Brienne of Tarth, Khal Drogo, Hodor, a White Walker and many others. (Photo by Geoff Caddick/PA Wire)

Military enthusiasts take part in a re-enactment of the World War II battle of Stalingrad at the “Stalin Line” memorial, near the village of Goroshki, Belarus, February 27, 2016. (Photo by Vasily Fedosenko/Reuters)

Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)