A car drives past burning trees as a wildfire rages in the northern city of Haifa, Israel November 24, 2016. Hundreds of Israelis fled their homes on the outskirts of the country's third city Haifa with others trapped inside as firefighters struggled to control raging bushfires, officials said. (Photo by Gil Eliyahu/Reuters)

Blind and visually impaired Palestinian students walk down the stairs at a school, where they are taught English through song and music, at a school in the West Bank city of Hebron March 2, 2016. Palestinian students at a school for the blind in the West Bank are learning English through song, a welcome departure from using braille and memorising grammar rules. While students are delighted with the change, some parents in the religiously conservative town of Hebron are concerned that using music in the classroom jars with Islamic tradition. (Photo by Ammar Awad/Reuters)

People skate through the forest at Domaine de la Foret Perdu or the Lost Forest, a 15km weaving and zambonied forest trail made for skating in Notre-Dame-du-Mont-Carmel, near Three Rivers, Quebec January 29, 2017. (Photo by Christinne Muschi/Reuters)

Photographer and animal lover Chris Keeney shows how to use a PetCam with your own pet and offers expert technical know-how and inspiring creative suggestions to get you started. This is Coulee, a border collie/golden retriver mix from Lethbridge, Alberta, Canada. (Photo by Chris Keeney/Princeton Architectural Press)

Two men standing on a high catwalk, surveying the construction of the Brooklyn Bridge, with Manhattan in the background, New York City, 1877. (Photo by Museum of the City of New York/Archive Photos/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Gus Palmer (Kiowa, at left), side gunner, and Horace Poolaw (Kiowa), aerial photographer, in front of a B-17 Flying Fortress. MacDill Field, Tampa, Florida, ca. 1944. (Photo and caption by 2014 Estate of Horace Poolaw)

Shepherds lead their sheep through the centre of Madrid, Spain, Sunday, October 25, 2015. Shepherds have guided a flock of 2,000 sheep through Madrid streets in defense of ancient grazing, droving and migration rights increasingly threatened by urban sprawl and modern agricultural practices. Tourists and city-dwellers were surprised to see the capital's traffic cut to permit the ovine parade to bleat bells clanking its way past the city's most emblematic locations. (Photo by Daniel Ochoa de Olza/AP Photo)