A model prepares backstage during the body painting show : Miracle World The Ocean organized by Unipa Surabaya at Grand Atrium Royal Plaza on June 21, 2021 in Surabaya, Indonesia. (Photo by Robertus Pudyanto/Getty Images)

Brazilian fashion modell Gisele Bundchen on March 9, 2023 teases for Brazilian footwear brand Arezzo's Winter 2023 campaign. The newly-divorced 42-year-old transforms into a blonde bombshell in these striking images to promote the sassy collection by creative director Giovanni Bianco. (Photo by Arezzo/The Mega Agency)

Protesters walk the runway at the COACH Spring 2024 Ready To Wear Fashion Show and dinner event at the New York Public Library (NYPL) on September 7, 2023 in New York, New York. (Photo by Giovanni Giannoni/WWD via Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Young female Ibex on the fork of Disteis (2,200 m), near the top of the Jof di Montasio (Friuli, Italy). (Photo by Stefano Zocca)

Kate, Princess of Wales and her children Prince George and Princess Charlotte ride in a car behind the coffin of Queen Elizabeth II as it is pulled on a gun carriage through the streets of London following her funeral service at Westminster Abbey, Monday September 19, 2022.The Queen, who died aged 96 on Sept. 8, will be buried at Windsor alongside her late husband, Prince Philip, who died last year. (Photo by Kin Cheung/AP Photo/Pool)

Italian police remove “Bruciamo Tutto” (Let's burn everything) activists after they poured red paint on the Spanish steps (Piazza di Spagna), on June 26, 2024 in Rome, Italy. Today activists from “Bruciamo Tutto” (Let's burn everything) poured red paint on the Spanish steps (Piazza di Spagna) to protest against feminicides. (Photo by Antonio Masiello/Getty Images)