A woman poses with a cut-out of Vladimir Putin in the “President Cafe” in Krasnoyarsk, Siberia, Russia, April 7, 2016. Dozens of photos of Vladimir Putin, from childhood to Russian President, hang on the walls of President Cafe in a working-class area of Krasnoyarsk, a city in eastern Siberia. A life-size cut-out of Putin stands by the bar. Images of U.S. President Barack Obama, as well as leaders of Germany and Britain, greet customers in the toilets. (Photo by Ilya Naymushin/Reuters)

The Moonlight Rainbow Fountain is the world's longest bridge fountain that set a Guinness World Record with nearly 10,000 LED nozzles that run along both sides that is 1,140m long, shooting out 190 tons of water per minute. Installed in September 2009 on the Banpo Bridge, former mayor of Seoul Oh Se-hoon declared that the bridge will further beautify the city and showcase Seoul's eco-friendliness, as the water is pumped directly from the river itself and continuously recycled. The bridge has 38 water pumps and 380 nozzles on either side, which draw 190 tons of water per minute from the river 20 meters below the deck, and shoots as far as 43 meters horizontally.

A cat yawns at Nekorobi cat cafe on January 20, 2009 in Tokyo, Japan. Cat cafes, where people can spend time with their favorite cat for about 10 US dollars an hour, are now getting more popular with people living in urban areas. The regular customers are mainly in their 20's to 30's and seaking healing by cats, or people who cannot afford to have pets full time. Some visiters come to the cat cafe three times a week. (Photo by Junko Kimura/Getty Images)

A cat jumps from a shelf to catch a light beam at the “Kis-Kis” Cat Cafe in the Siberian city of Krasnoyarsk, Russia, July 6, 2015. A local animals rights group founded the shelter for dozen of homeless cats and combined it with the cafe, where visitors can communicate with animals for hourly fee in addition to drinks, table games, books and WI-FI. (Photo by Ilya Naymushin/Reuters)

Residents walk past electoral posters in Port-au-Prince, Haiti, January 28, 2017. (Photo by Andres Martinez Casares/Reuters)

Two De Brazza's monkeys stand together at Port Lympne Wild Animal Park on June 21, 2011 in Hythe, England. Port Lympne has welcomed a host of new arrivals this year with wildebeest, colobus monkeys, gorillas and rhinos all adding to the current stock. Port Lympne and Howletts Wild Animal parks were set up by the late John Aspinall to protect and breed rare and endangered species and, where possible, return them to safe areas in the wild. The Aspinall Foundation which runs the parks also manages two gorilla rescue and rehabilitation projects in the central African countries of Gabon and Congo where they have successfully reintroduced over 50 gorillas to the wild. (Photo by Dan Kitwood/Getty Images)

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.