As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

“With the traditional tapping-ritual, the Oktoberfest has been opened on saturday, September 22, 2012. Despite the rather wet weather on saturday, the first weekend was te xpeted sucess: Approximately 850.000 guests from Munich, Bavaria, the rest of Germany and from all over the world came to visit the 179th Oktoberfest on the opening weekend. About one million liters of beer and about nine oxen have already been sold”. – Oktoberfest.de. (Photo by ◊CHЄЄKY◊MINX◊PHOTO◊DIARY◊)

A leopard skin burns as Indian officials and activists burn wildlife contraband including tiger and leopard skins, and bones as part of a campaign to save the tiger in Mumbai, India, Tuesday, July 30, 2013. Despite conservation efforts, tiger numbers in India have declined due to rampant poaching of the cats for their valuable pelts and body parts that are highly prized in traditional Chinese medicine. (Photo by Rafiq Maqbool/AP Photo)