Monster girl Crazy Sa-ya, an iconic Harajuku girl and a staff member of the cafe, wearing a face mask poses for a photograph at Kawaii Monster Cafe, amid the coronavirus disease (COVID-19) outbreak, in Tokyo, Japan on January 31, 2021. (Photo by Issei Kato/Reuters)

A cat jumps from a shelf to catch a light beam at the “Kis-Kis” Cat Cafe in the Siberian city of Krasnoyarsk, Russia, July 6, 2015. A local animals rights group founded the shelter for dozen of homeless cats and combined it with the cafe, where visitors can communicate with animals for hourly fee in addition to drinks, table games, books and WI-FI. (Photo by Ilya Naymushin/Reuters)

A cat yawns at Nekorobi cat cafe on January 20, 2009 in Tokyo, Japan. Cat cafes, where people can spend time with their favorite cat for about 10 US dollars an hour, are now getting more popular with people living in urban areas. The regular customers are mainly in their 20's to 30's and seaking healing by cats, or people who cannot afford to have pets full time. Some visiters come to the cat cafe three times a week. (Photo by Junko Kimura/Getty Images)

A rabbit jumps over a hurdle at an obstacle course during the first European rabbit hopping championships, which Lada Sipova-Krecova of Czech Republic won, on October 30, 2011 in Wollerau, Switzerland. Rabbit hopping is a growing trend among rabbit owners in Central Europe. (Photo by Harold Cunningham/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

If you see a weird trend or a mind boggling commercial, you know that it’s from Japan. Take the latest one for example. You might be misled be the title into thinking that those bloody bastards are killing poor rabbits and making iPhone cases out of them. However, the reality is much more adorable. The new trend is placing iPhones on rabbit’s tummies and taking pictures of it. Rabbits make the perfect iPhone holders! Not only are they fluffy as hell, they can also nibble on your fingers while you try to type a message, or try voiding your iPhone’s warranty by shaking your iPhone off while trying to escape this humiliation.

English Lop Eared Rabbits on the judging table on January 28, 2012 in Harrogate, England. Approximately 3,000 animals attend the annual show, which runs over two days and was first held in 1921. The Rabbit Grand National, attracts competitors from as far afield as Sweden to Yorkshire. (Photo by Bethany Clarke/Getty Images)