A to-do list written by John Lennon on display at the GOTTA HAVE IT! Rock & Roll Pop Culture Auction Press Preview at the Gotta Have It! store on November 30, 2011 in New York City. (Photo by Andy Kropa/Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

Coca growers chew coca leaves during a celebration for the reincorporation of Bolivia to the UN Convention Against Illicit Traffic in Narcotic Drugs in La Paz on January 14, 2013. “The coca leaf is not any more seen as cocaine (...), it is a victory of our identity” said Bolivian President Evo Morales. (Photo by Jorge Bernal/AFP Photo)

Kaci Nuyen 8, holds a “Kiddizoom Twist” camera during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. The famous toy store unveiled today their “must have” toys for Christmas 2011. (Photo by Dan Kitwood/Getty Images)

에일리 (Ailee) – 보여줄게 (I Will Show You). Amy Lee, known professionally as Ailee, is a Korean-American singer and songwriter based in South Korea. On October 16, 2012, Ailee released her debut EP, Invitation, with the title track “I Will Show You”. The EP contained a total of six tracks.