Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Konishiki “The Dumptruck” of Hawaii stares down at his opponent during the first Sumo Bashai held outside Japan, at the Albert Hall in London, England. (Photo by Chris Cole /Getty Images). 1991

Camels walk down a street at the end of the Three Kings Day Parade in East Harlem on January 6, 2012 in New York City. (Photo by Mario Tama/Getty Images)

A woman kneels down to pray at a “Pray and swipe right” event organised by online dating app Tinder, with social-distancing stickers featuring its flame logo on the praying ground, a photo booth where people can take profile pictures for their new accounts, and free offering sets, at the Trimuriti shrine on Valentine's Day in Bangkok, Thailand February 14, 2022. (Photo by Soe Zeya Tun/Reuters)

Nobby the polar bear cools down as he plays in a lake at the Yorkshire Wildlife Park in Doncaster, England, Friday June 17, 2022. A blanket of hot air stretching from the Mediterranean to the North Sea is giving much of western Europe its first heat wave of the summer, with temperatures forecast to top 30 degrees Celsius (86 degrees Fahrenheit) from Malaga to London on Friday. (Photo by Danny Lawson/PA Wire via AP Photo)

A young Iraqi shepherdess cools down buffaloes in wastewater filling the dried-up Diyala river which was a tributary of the Tigris, in the Al-Fadiliyah district east of Baghdad, on June 26, 2022. Iraq's drought reflects a decline in the level of waterways due to the lack of rain and lower flows from upstream neighboring countries Iran and Turkey. (Photo by Ahmad Al-Rubaye/AFP Photo)

Protesters run for cover after riot police fired tear gas towards the bridge they were climbing down to the road below, to escape from Hong Kong Polytechnic University campus and from police, in Hung Hom district in Hong Kong on November 18, 2019. Dozens of Hong Kong protesters escaped a besieged university campus on November 18 by lowering themselves on a rope from a footbridge to a highway, AFP video showed. Once on the road they were seen being picked up by waiting motorcyclists. (Photo by Anthony Wallace/AFP Photo)