The sun shines on Weston-super-Mare's Sand Sculpture Festival and the sand art currently being displayed on July 4, 2011 in Weston-Super-Mare, England. Now in its fourth year and with a Amazon Jungle theme for 2011, the seaside resort's event attracts top sand sculptors from across the world and runs throughout the summer months. (Photo by Matt Cardy/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Fashion models Darien Leigh and Valerie Drew play leap-frog on the beach. 2nd July 1956. (Photo by Harry Kerr). P.S. All pictures are presented in high resolution.

Tara West signals to her partner Natalie Cook during the Bronze final match during the Australian Beach Volleyball Championships at Glenelg Beach on March 13, 2011 in Adelaide, Australia.

Australian ballet dancers rehearse their moves on Whitehaven Beach on June 11, 2010 on Hamilton Island, Australia. (Photo by James Morgan/Hamilton Island via Getty Images)

Brazilian revelers pose during Carnival celebrations along Ipanema beach on February 18, 2012 in Rio de Janiero, Brazil. (Photo by Mario Tama/Getty Images)

People play on a beach along the Arabian Sea on a hot summer day in Mumbai, India, April 29, 2016. (Photo by Danish Siddiqui/Reuters)

A man rides a horse while others swim on the beach of Gaza City, Friday, August 3, 2018. (Photo by Khalil Hamra/AP Photo)