A Kenyan model Ajuma Nasanyana waits behind the scenes before the fashion show showcasing African fashion and culture during a gala marking the launch of a book called “African Twilight: The Vanishing Rituals and Ceremonies of the African Continent” at the African Heritage House in Nairobi, Kenya on March 3, 2019. (Photo by Baz Ratner/Reuters)

A model wears a creation for the Andreas Kronthaler for Vivienne Westwood ready-to-wear fall/winter 2018/2019 fashion week runway show in Paris, Saturday, March 3, 2018. (Photo by Vianney Le Caer/Invision/AP Photo)

A general view of Hong Kong's business district is seen Thursday, August 1, 2013. (Photo by Vincent Yu/AP Photo)

Miners pulling up lazy tourists to the rim of Kawah Ijen (Ijen Volcano), East Java, Indonesia on September 21, 2017. They will earn as much as they would bring down a load of sulfur. Nomadic Explorer, Cultural Lifestyle Photographer Claudio Sieber captured striking images of miners working at Ijen volcanic range in East Java, Indonesia. The sulphur miners risk their lives daily as they climb the active volcano carrying heavy loads, which they sell to sugar refineries. (Photo by Claudio Sieber/Barcroft Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“What did I know about Chechnya before last week? For someone who grew up in the 1990s the very word Chechnya meant a string of grainy images on TV showing people in battered camouflage outfits, shooting at each other amid destruction and ruin. Fear, wahhabis, Shamil Basayev, terrorism, mountains: these were the words that used to spring to my mind when someone mentioned Chechnya”. – Maxim Shemetov. Photo: Special forces officers stand guard during a government-organised event marking Chechen language day in the centre of the Chechen capital Grozny April 25, 2013. (Photo by Maxim Shemetov/Reuters)

A US soccer fan cheers during the FIFA World Cup 2014 group A preliminary round match between Brazil and Croatia at the FIFA Fan Fest in Copacabana, Rio de Janeiro, Brazil, 12 June 2014. Brazil won 3-1. The FIFA World Cup 2014 will take place in Brazil from 12 June to 13 July 2014. (Photo by Abedin Taherkenareh/EPA)

First graders of a cadet's lyceum attend a ceremony to mark the start of the new school year in Kiev, Ukraine, September 1, 2015. September 1 marks the start of a new academic year for students in Ukraine.(Photo by Valentyn Ogirenko/Reuters)