In this Saturday, March 3, 2018, photo, a contestant gets ready to throw a hatchet at a wooden bull's-eye at the Kick Axe Throwing venue in the Brooklyn borough of New York. Kick Axe Throwing is the first bar in New York City to pick up on a nationwide trend of ax throwing, a growing sport that some enthusiasts hope will take off the way bowling did in the last century. (Photo by Mary Altaffer/AP Photo)

Women wearing Dirndl, a traditional Alpine folk dress, run to get a place in a tent for the opening of the 185th Oktoberfest beer festival in Munich, Germany, 22 September 2018. The Oktoberfest lasts until October 7 and is the world's largest beer festival. The beer festival typically draws over six million visitors. (Photo by Karl- Josef Hildenbrand/DPA/Alamy Live News)

NASA space shuttle Atlantis in Earth orbit is seen during a Rendezvous Pitch Maneuver, or back flip to enable space station crew members to take high resolution digital pictures of the shuttle's heat shield before docking for the last time with the International Space Station July 10, 2011 in space. Atlantis has embarked on a 12-day mission to the International Space Station where it will deliver the Raffaello multi-purpose logistics module packed with supplies and spare parts. This will be the final launch of the space shuttle program, which began on April 12, 1981 with the launch of Colombia. (Photo by NASA via Getty Images)

One of the nine baby flamingos born at Bristol Zoo stands with the adults as they feed together on August 19, 2011 in Bristol, England. Nine flamingo chicks have hatched at Bristol Zoo Gardens in the last three months – the biggest number the Zoo has ever had. The chicks, which are Greater Flamingoes from Africa and southern Europe and range in age from four weeks to three months old, take the Zoo's total flock to 38 birds. (Photo by Matt Cardy/Getty Images)

A humanoid robot works side by side with employees in the assembly line at a factory of Glory Ltd., a manufacturer of automatic change dispensers, in Kazo, north of Tokyo, Japan, July 1, 2015. Japanese firms are ramping up spending on robotics and automation, responding at last to premier Shinzo Abe's efforts to stimulate the economy and end two decades of stagnation and deflation. (Photo by Issei Kato/Reuters)

Geese fight during the annual Geese Fight Day in the northern Serbian village of Mokrin, some 160km (100 miles) from Belgrade February 22, 2015. Every year in the last week of February, goose fights are held in the northern Serbian village of Mokrin. Left alone, male geese, or ganders, are unlikely to fight each other, hence why females are brought along for whose affections the ganders then fight until one or the other gives up. (Photo by Marko Djurica/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Starting on Monday, August 12, Perseid meteors will streak across the summer sky for a couple of nights, offering casual stargazers and serious nighttime photographers a chance to capture a glimpse of the annual meteor shower. Photo: Photographer David Kingham created this composite image from 23 photos on August 12, 2012. (Photo by David Kingham)