A woman guards stand at the gate of a cosmetic factory during a government organised visit for foreign reporters ahead of 70th anniversary of North Korea's foundation in Pyongyang, North Korea on September 8, 2018. (Photo by Danish Siddiqui/Reuters)

This photo taken on January 30, 2020 shows officials in protective suits checking on an elderly man wearing a facemask who collapsed and died on a street near a hospital in Wuhan. AFP journalists saw the body on January 30, not long before an emergency vehicle arrived carrying police and medical staff in full-body protective suits. The World Health Organization declared a global emergency over the new coronavirus, as China reported on January 31 the death toll had climbed to 213 with nearly 10,000 infections. (Photo by Hector Retamal/AFP Photo)

Brazilian model Sofia Resing arrives for the screening of the film “France” at the 74th edition of the Cannes Film Festival in Cannes, southern France, on July 15, 2021. (Photo by Sarah Meyssonnier/Reuters)

A mother reacts as she pleads with police to allow her daughter to pass a checkpoint for cancer treatment after she arrived from Hubei province at the Jiujiang Yangtze River Bridge in Jiujiang, China, February 1, 2020. (Photo by Thomas Peter/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

In this April 4, 2014 file photo, a community policeman kicks a man who they alledge participated in an ambush against them near the town of La Concepcion, Mexico. The vigilante force was set-up by affected communities opposed to the construction of the La Parota hydroelectric dam. Two vigilantes were injured and one died. (Photo by Bernandino Hernandez/AP Photo)

A Comic Con attendee poses during the 2014 New York Comic Con at Jacob Javitz Center on October 9, 2014 in New York City. (Photo by Daniel Zuchnik/Getty Images)