Revelers, covered in coloured powder, celebrate, during a Holi Run Festival in Madrid, Spain, Sunday, April 12, 2015. Thousands of revelers took part in the festival that includes a mini marathon. The festivals are fashioned after the Hindu spring festival Holi, which is mainly celebrated in the north and east of India. (Photo by Andres Kudacki/AP Photo)

An Indian girl dressed in traditional attire reacts to camera as she watches a cultural performance during Lohri festival in Jammu, India, Monday, January 13, 2014. Lohri is a celebration of the winter solstice observed by Hindus and Sikhs in northern India. (Photo by Channi Anand/AP Photo)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

In this April 4, 2014 file photo, a community policeman kicks a man who they alledge participated in an ambush against them near the town of La Concepcion, Mexico. The vigilante force was set-up by affected communities opposed to the construction of the La Parota hydroelectric dam. Two vigilantes were injured and one died. (Photo by Bernandino Hernandez/AP Photo)

A Comic Con attendee poses during the 2014 New York Comic Con at Jacob Javitz Center on October 9, 2014 in New York City. (Photo by Daniel Zuchnik/Getty Images)

A “Federahannes”, a jester figure from Rottweil, participates in the “Narrensprung” (jester jump) parade in Rottweil, southern Germany, Monday, February 27, 2016. About 4000 jesters paraded through the city among thousands of spectators. The Rottweil Narrensprung is the highlight of the Swabian-Alemannic Fastnacht and one of the traditional pre-Lenten carnival parades in southwestern Germany. (Photo by Michael Probst/AP Photo)

Adorable creations of Canadian illustrator Hyemi Jeong, based in Toronto, who is having fun with the small everyday objects with cute and creative illustrations.