A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

An Armatix employee holds a “smart gun” by the company at the Armatix headquarters in Munich May 14, 2014. The gun is implanted with an electronic chip that allows it to be fired only if the shooter is wearing a watch that communicates with it through a radio signal. If the gun is moved more than 10 inches (25 cm) from the watch, it will not fire. A Maryland gun shop owner has dropped his plan to be the first in the United States to sell the so-called “smart gun” after a backlash that included death threats. (Photo by Michael Dalder/Reuters)

A mother reacts as she pleads with police to allow her daughter to pass a checkpoint for cancer treatment after she arrived from Hubei province at the Jiujiang Yangtze River Bridge in Jiujiang, China, February 1, 2020. (Photo by Thomas Peter/Reuters)

In this April 4, 2014 file photo, a community policeman kicks a man who they alledge participated in an ambush against them near the town of La Concepcion, Mexico. The vigilante force was set-up by affected communities opposed to the construction of the La Parota hydroelectric dam. Two vigilantes were injured and one died. (Photo by Bernandino Hernandez/AP Photo)

A “Federahannes”, a jester figure from Rottweil, participates in the “Narrensprung” (jester jump) parade in Rottweil, southern Germany, Monday, February 27, 2016. About 4000 jesters paraded through the city among thousands of spectators. The Rottweil Narrensprung is the highlight of the Swabian-Alemannic Fastnacht and one of the traditional pre-Lenten carnival parades in southwestern Germany. (Photo by Michael Probst/AP Photo)

A Comic Con attendee poses during the 2014 New York Comic Con at Jacob Javitz Center on October 9, 2014 in New York City. (Photo by Daniel Zuchnik/Getty Images)

Chinese artist Zhou Jie takes a nap on an unfinished iron wire bed, one of her sculpture works, after lunch at Beijing Now Art Gallery, in Beijing August 11, 2014. Zhou started her art project titled “36 Days” on August 9, in which she would live inside an exhibition hall with an unfinished iron wire bed, some iron wire sculptures in the shape of stuffed animal dolls, a certain amount of food and her mobile phone, for 36 days. The entire process is open to visitors and she may also interact with them, according to Zhou. (Photo by Jason Lee/Reuters)