Revelers, covered in coloured powder, celebrate, during a Holi Run Festival in Madrid, Spain, Sunday, April 12, 2015. Thousands of revelers took part in the festival that includes a mini marathon. The festivals are fashioned after the Hindu spring festival Holi, which is mainly celebrated in the north and east of India. (Photo by Andres Kudacki/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

Where Children Sleep – stories of diverse children around the world, told through portraits and pictures of their bedrooms by James Mollison. This is a selection from the 56 diptychs in the book (Chris Boot November 2010). The book is written and presented for an audience of 9-13 year olds‘ intended to interest and engage children in the details of the lives of other children around the world, and the social issues affecting them, while also being a serious photographic essay for an adult audience.

A Comic Con attendee poses during the 2014 New York Comic Con at Jacob Javitz Center on October 9, 2014 in New York City. (Photo by Daniel Zuchnik/Getty Images)

In this April 4, 2014 file photo, a community policeman kicks a man who they alledge participated in an ambush against them near the town of La Concepcion, Mexico. The vigilante force was set-up by affected communities opposed to the construction of the La Parota hydroelectric dam. Two vigilantes were injured and one died. (Photo by Bernandino Hernandez/AP Photo)

Chinese artist Zhou Jie takes a nap on an unfinished iron wire bed, one of her sculpture works, after lunch at Beijing Now Art Gallery, in Beijing August 11, 2014. Zhou started her art project titled “36 Days” on August 9, in which she would live inside an exhibition hall with an unfinished iron wire bed, some iron wire sculptures in the shape of stuffed animal dolls, a certain amount of food and her mobile phone, for 36 days. The entire process is open to visitors and she may also interact with them, according to Zhou. (Photo by Jason Lee/Reuters)

An election poster calling for the legalisation of marijuana and featuring internet meme “Grumpy Cat” hangs outside the Pirate Party's campaign headquarters in Berlin on August 16, 2013. The Pirates, who to everyone's surprise were elected into Berlin's regional parliament in September 2011, are trying to capitalise on their recent electoral gains in upcoming parliamentary elections, running on a platform of transparency in government. Germany goes to the polls on September 22, 2013. Placard reads: “Hurry up, my dope is everything”. (Photo by John Macdougall/AFP Photo)