Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

A model showcases designs by Twenty Seven Names in a photograph as part of New Zealand Fashion Week 2011 at a Newton Gallery on August 30, 2011 in Auckland, New Zealand. (Photo by Sandra Mu/Getty Images)

People look through the front windshield of a damaged trolleybus in Donetsk, January 22, 2015. At least seven civilians were killed on Thursday when a shell or a mortar hit a trolleybus stop in the rebel-controlled city of Donetsk in eastern Ukraine, a Reuters witness said. The Reuters cameraman said he saw six bodies on the ground near, and inside, a trolleybus in a southern district of the city. Windows of shops nearby had been blown out by the blast. (Photo by Alexander Ermochenko/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Miss Puerto Rico Stephanie Del Valle (C) reacts after winning in the Grand Final of the Miss World 2016 pageant at the MGM National Harbor December 18, 2016 in Oxon Hill, Maryland. (Photo by Zach Gibson/AFP Photo)

Contestants compete in the swimsuit segment of the Miss Venezuela 2012 pageant in Caracas August 30, 2012. The winner of the competition will participate in the 2013 Miss Universe pageant. (Photo by Carlos Garcia Rawlins/Reuters)

Miss Venezuela Edymar Martinez poses during the swimsuit contest during the Miss International beauty pageant in Tokyo on November 5, 2015. Martinez won the Miss International title. Representatives of 70 countries and regions from all over the world took part in the annual beauty contest. (Photo by Toru Yamanaka/AFP Photo)

Kaci Fennell, Miss Jamaica 2014, competes in the swimwear competition during the Miss Universe Preliminary Show in Miami, Florida in this January 21, 2015 handout photo. (Photo by Reuters/Miss Universe Organization)