U.S. Corporal Stanley Suski, left, and Miss Tamako, a Geisha girl, whirl a bit of Jitterbug, in a bar, in Tokyo, Japan, on October 1, 1945. (Photo by AP Photo)

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Stranded cars remain in a flooded street during an intense rainstorm in Havana, on April 29, 2015. Two people were killed, three buildings collapsed and another 24 suffered some kind of damage due to the heavy rain that affected several sectors of Havana Wednesday. (Photo by Yamil Lage/AFP Photo)

Participants prepare backstage before the 5th “Strongo Cup” open amateur bodybuilding tournament at the State Opera and Ballet Theatre in Russia's Siberian city of Krasnoyarsk, November 1, 2014. Participants from all over Russia took part in the tournament competing in bodybuilding, body fitness and bikini fitness disciplines. (Photo by Ilya Naymushin/Reuters)

Catholic pilgrim Matilde Madalena de Jesus crawls on a rocky trail carrying a bottle of water on her head during the annual pilgrimage of the dead (Romaria dos Finados), in the city of Juazeiro do Norte, Ceara state, in Brazil October 31, 2016. (Photo by Ueslei Marcelino/Reuters)

Kendall Jenner (L) and Hailey Baldwin attend Harper's BAZAAR Celebration of “ICONS By Carine Roitfeld” at The Plaza Hotel presented by Infor, Laura Mercier, Stella Artois, FUJIFILM and SWAROVSKI on September 8, 2017 in New York City. (Photo by Bennett Raglin/Getty Images for Harper's BAZAAR)

Bella Hadid, Vittoria Ceretti and Gigi Hadid are seen backstage ahead of the Alberta Ferretti show during Milan Fashion Week Spring/Summer 2018 on September 20, 2017 in Milan, Italy. (Photo by WWD/Rex Features/Shutterstock)