A member of the Edo Firemanship Preservation Association displays his balancing skills atop bamboo ladder during a New Year presentation by the fire brigade in Tokyo January 6, 2015. (Photo by Thomas Peter/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

In a simpler time all a child or an adult needed to enjoy the outdoors was a ball and a stick. Or maybe an old tire tied to a high branch to fashion a swing. And the only instruction given to children was to “be home before dark”. Now there are iPads and computers and television screens and shrinking safe public spaces. But despite the distractions and limitations of space, these images show the charm of kicking a ball or skipping rope endures. Sometimes with modifications as a nod to changing times. Here: in this Saturday, June 20, 2015 photo, a boy runs while playing with a motorcycle wheel in Samugari, Ayacucho, Peru. (Photo by Rodrigo Abd/AP Photo)

Martin De Pasquale with his creative photographs. Here's a look at the incredible world of a digital artist who creates mind-bending works of art with Photoshop. (Photo by Martin De Pasquale/Caters News)

Customers drink a coffee as several cats roam at Cat Cafe Melbourne on July 25, 2014 in Melbourne, Australia. Cat Cafe Melbourne is Australias first cat cafe. The cafe has several cats from rescue shelters which live at the premises. Patrons can watch and play with the cats while enjoying a coffee. Cat Cafes are becoming known world wide, the first opening in Taiwan in 1998. (Photo by Scott Barbour/Getty Images)

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)

I'm an independent Art Director and Illustrator. I was born in Barcelona, risen in Murcia and currently I live on the spanish capital, Madrid. I have got more than a decade of expertise on my back, illustrating and designing for music bands and publishing houses.