As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Robert Burck, a street performer known as “The Naked Cowboy” dips a woman as he poses for a photo in Times Square in New York, U.S., August 4, 2016. (Photo by Carlo Allegri/Reuters)

Naked activists for animal rights, covered in fake blood, perform during a protest against the use of fur and leather, at Catalunya Square in Barcelona, Spain, December 16, 2018. (Photo by Albert Gea/Reuters)

A youngster with the Miami Seaquarium Spring Break Campers group gets a chance to touch one of two loggerhead sea turtles that are prepared to be released back into the wild at Bill Baggs Cape Florida State Park after undergoing rehabilitation at Miami Seaquarium March 13, 2012 in Key Biscayne, Florida. (Photo by Joe Raedle/Getty Images)

“A happy camper has shown he has the world at his feet by capturing a series of breath-taking mountain views from his tent. Russian Photographer Oleg Grigoriev, 35, travels with little more than a tent and his camera taking snaps of the mountainous terrain of central Asia and Eastern parts of Europe. The adventurous lawyer, who lives in Ukraine, started camping in remote mountainous areas in 2007 but only came up with the concept of photographing views from his tent after a memorable trip to the Fann Mountains of Tajikistan”. – Caters News

A woman reacts after she mades a wreath of flowers during the celebrations of the Kupala night in Pyrohiv, near Kiev, on July 6, 2021. During the celebration, an ancient slavic ritual related to the summer solstice, people wear wreaths, jump over fires and bathe naked in rivers and lakes. (Photo by Sergei Supinsky/AFP Photo)

The “Naked Cowboy” plays his guitar in Times Square on March 23, 2012 in New York City. A recent study found that the Times Square district contributes up to 10% of all jobs in the city and is responsible for approximately 11% of economic activity. (Photo by Andrew Burton/Getty Images)

Police officers detain a FEMEN naked activist during an action at the Poland embassy in Kiev on October 26, 2020 in support of Polish women in their right to abortion. (Photo by Sergei Supinsky/AFP Photo)