As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Actor Rarmian Newton who plays the character Hiccup rides Toothless during a scene run through of the “How to Train Your Dragon Arena Spectacular” at Hisense Arena on March 7, 2012 in Melbourne, Australia. (Photo by Robert Cianflone/Getty Images)

Astronaut Chris Hadfield Explains How to Wash your Hands in Space.

Though we have “In God we trust” written on our banknotes, we didn’t go as far as putting Jesus on them. Martin Joubert, however, decided to correct this injustice and placed the face of Jesus on one of his 100 dollar designs. Though some may view it as sacrilege, Jesus surely wouldn’t mind seeing his face on the banknote of one of the most pious nations in the world. In our opinion, however, the monopoly man is the most appropriate substitute for the Ben Franklin. (Photo by Martin Joubert)

A beggar who lay at the side of a road pretending he had no legs was moved on by police who made him stand up and walk away. The man lay slumped on his front in Chengdu, in Sichuan Province, China, with his legs tucked under him, and his jeans stretched out to make it appear he had no legs. He is approached by a police officer, who bends down and talks to him for some moments. The officer then reaches out and helps the man to his feet before guiding him across the road. Chengdu is one of a number of cities where officials have tried to clamp down on begging. (Photo by Rex Features)

An animatronic dragon performs during the launch of How To Train Your Dragon Arena Spectacular at a Dreamworks and Global Creatures media call on August 8, 2011 in Melbourne, Australia. (Photo by Quinn Rooney/Getty Images)

A performer poses with “The Gronkle” and “Deadly Nadder” at the How to Train Your Dragon Media Call at Fox Studios on November 29, 2011 in Sydney, Australia. The “How to Train Your Dragon Arena Spectacular” world premiere will take place in Australia in March 2012. (Photo by Brendon Thorne/Getty Images)

에일리 (Ailee) – 보여줄게 (I Will Show You). Amy Lee, known professionally as Ailee, is a Korean-American singer and songwriter based in South Korea. On October 16, 2012, Ailee released her debut EP, Invitation, with the title track “I Will Show You”. The EP contained a total of six tracks.