The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

Sally Fitzgibbons of Australia competes in the Women's Final of the 2012 Australian Surfing Open on February 19, 2012 in Manly, Australia. (Photo by Cameron Spencer/Getty Images)

A native Brazilian competes in a tora competition, which is a race while carrying a log, during the Indigenous Youth Games of Pataxos nation in Santa Cruz de Cabralia, Bahia state, Brazil, April 18, 2016. (Photo by Roosevelt Cassio/Reuters)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

“Festive preparation”. Baghnapara, Bardhaman, West Bengal, India. Two girls prepare for the Gajan festival. They will perform a play based on Indian mythology. (Photo by Krishnasis Ghosh)

A woman holds a hedgehog at the Harry hedgehog cafe in Tokyo, Japan, April 5, 2016. In a new animal-themed cafe, 20 to 30 hedgehogs of different breeds scrabble and snooze in glass tanks in Tokyo's Roppongi entertainment district. Customers have been queuing to play with the prickly mammals, which have long been sold in Japan as pets. The cafe's name Harry alludes to the Japanese word for hedgehog, harinezumi. (Photo by Thomas Peter/Reuters)

Young monks play inside the Punakha Dzong, Bhutan, April 17, 2016. (Photo by Cathal McNaughton/Reuters)