Richard Rude Junior of the United States, competes on his way to win the UCI MTB Enduro Men Elite, Mountain Bike World Championship, Monday, September 1, 2025, in Fiesch, Switzerland. (Photo by Maxime Schmid/Keystone via AP Photo)

Artists perform during the traditional costume parade during the 190th edition of the Oktoberfest beer festival in Munich, southern Germany on September 21, 2025. The world's biggest beer festival Oktoberfest runs until October 5, 2025. (Photo by Michaela Stache/AFP Photo)

Goodwood racegoers run for cover from a sudden rainstorm on Ladies Day, the third day of the horseracing festival at Goodwood Racecourse on July 31, 2025 in Chichester, England. (Photo by The Times)

Palestinian man Mohammed al-Hoor, 23, demonstrates his street workout skills in Nuseirat refugee camp, in the central Gaza Strip on May 2, 2017. (Photo by Mohammed Salem/Reuters)

Cheetah Darcy enjoys her newly-developed Cheetah Territory that covers 10,000 square at Yorkshire Wildlife Park, near Doncaster, UK on Wednesday, August 16, 2023. Darcy, who is four-years-old, travelled from Ireland's Fota Wildlife Park to YWP last week where she will be joined by 13-year-old male Brooke who is on his way from the Bristol Zoo Project as a recommendation by the European Endangered Species Programme. (Photo by Danny Lawson/PA Images via Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Split Apple Rock is a geological rock formation in The Tasman Bay off the northern coast of the South Island of New Zealand. Made of granite, it is in the shape of an apple which has been cut in half. It is a popular tourist attraction in the waters of the Tasman Sea approximately 50 metres off the coast between Kaiteriteri and Marahau. The rock sits in shallow water at low tide and is accessible by wading. It is also a point of interest for the many tourist boats and pleasure craft which operate along the shores of the Abel Tasman National Park. The cleft to produce two sides of the 'apple' was a natural occurrence. It is unknown when this happened and therefore the cleaving of the rock has attracted mythological explanations.