This March 1, 2013 file photo shows a worker selecting cigars at the H. Upmann cigar factory, where people can take tours as part of the 15th annual Cigar Festival in Havana, Cuba. (Photo by Ramon Espinosa/AP Photo)

A novice Bhutanese monk sleeps after hours of prayer waiting for class to be over at the Dechen Phodrang monastery October 18, 2011 in Thimphu, Bhutan. The monks average about 10 hours of study a day waking up at 5:00am. (Photo by Paula Bronstein/Getty Images)

A passenger not wearing pants sits in a subway train during the “No Pants Subway Ride” in Prague, Czech Republic, January 10, 2016. The event is an annual flash mob and occurs in different cities around the world in January, according to its organisers. (Photo by David W. Cerny/Reuters)

This photo taken November 10, 2015 shows homeless street children sleeping in a park in Manila. The Philippines has swept 20,000 homeless from the streets, cancelled hundreds of flights and declared public holidays in Manila to ensure a safe and efficient summit of 21 world leaders next week, officials say. (Photo by Jay Directo/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Axel Erlandson (December 15, 1884 – April 28, 1964) was a Swedish American farmer who shaped trees as a hobby, and opened a horticultural attraction in 1947 advertised as "See the World's Strangest Trees Here," and named "The Tree Circus."
The trees appeared in the column of Robert Ripley's Believe It or Not! twelve times. Erlandson sold his attraction shortly before his death. The trees were moved to Gilroy Gardens in 1985.

The cast of “Transparent” pose in various positions as they arrive at The HBO Golden Globe After Party in Beverly Hills, California January 10, 2016. (Photo by Mario Anzuoni/Reuters)