French photographer and director Romain Laurent started making portrait-based GIFs as a way to produce work outside his commercial jobs, a spontaneous project that would encourage him to produce consistently for himself rather than clients.

The sculpture “It Takes Two to Tango” by Scottish sculptor David Mach is seen in front of the headquarters of the CMA-CGM shipping company office tower in the port of Marseille, France, March 15, 2016. (Photo by Jean-Paul Pelissier/Reuters)

A museum employee views “Details of Renaissance Paintings (Sandro Botticelli, Birth of Venus, 1482)” by Andy Warhol at the Victoria and Albert museum in London, Britain, March 2, 2016. The piece forms part of “Botticelli Reimagined”, an exhibition exploring the ways artists have responded to the artistic legacy of the fifteenth century artist Sandro Botticelli, and including over fifty artworks by Botticelli himself. (Photo by Toby Melville/Reuters)

A model wears a creation during the Chanel Cruise 2021/2022 collection presentation in Dubai, United Arab Emirates, Tuesday, November 2, 2021. (Photo by Kamran Jebreili/AP Photo)

A U.S. President Donald Trump mask is seen for sale in a market in Hong Kong, China on December 23, 2019. (Photo by Lucy Nicholson/Reuters)

A boy attempts to keep a candle lit in a flooded cemetery following Typhoon Molave, in Masantol, Pampanga, Philippines, October 27, 2020. (Photo by Eloisa Lopez/Reuters)

Clouds float over an open field January 3, 2007 in Shirley Heights, Antigua. (Photo by Joe Raedle/Getty Images)

Men push a motorbike through a street flooded by a river that overflowed from heavy rains caused by Hurricane Matthew in Leogane, Haiti, Wednesday, October 5, 2016. Rescue workers in Haiti struggled to reach cutoff towns and learn the full extent of the death and destruction caused by Hurricane Matthew as the storm began battering the Bahamas on Wednesday and triggered large-scale evacuations along the U.S. East Coast. (Photo by Dieu Nalio Chery/AP Photo)