As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

A woman walks past a stall at a market in Banjul, Gambia December 15, 2016. (Photo by Afolabi Sotunde/Reuters)

When it opened in 1955, the Grande Hotel in the Indian Ocean city of Beira was one of the most luxurious in Africa. Photojournalist Fellipe Abreu documents the lives of the 3,500 people who now fill this long-closed hotel to capacity. (Photo by Fellipe Abreu/The Guardian)

This photo released by the Cleveland Animal Protective League shows Lurleen, the nursing mother and Noland the puppy snuggling up Wednesday, June 19, 2013, in Cleveland. Lurleen already is caring for four newborn kittens and now is nursing the orphaned week-old pit bull puppy in Cleveland. (Photo by AP Photo/Cleveland Animal Protective League)

Peruvian surfer Domingo Pianezzi rides a wave with his alpaca Pisco at San Bartolo beach in Lima March 16, 2010. Pianezzi has spent a decade training dogs to ride the nose of his board when he catches waves, and now he is the first to do so with an alpaca. (Photo by Pilar Olivares/Reuters)

One of three young oriental small-clawed otters eats a meatball on June 18, 2015 in a zoo in Dresden, eastern Germany. The oriental small-clawed otter female Fussi gave birth to 3 healthy pups. Its pups now leave their burrow to explore the environment. (Photo by Arno Burgi/AFP Photo/DPA)

Italy is the latest country to boast a sеx doll brothel amid predictions the market for robot romps is “going to explode” world-wide. “LumiDolls”, which operates robot knocking shops in Barcelona and in Moscow is now opening a bot bonking branch in the Italian city of Turin on September 3, 2018. (Photo by Giulio Lapone/IPA/Rex Features/Shutterstock)