Macaques huddle together for warmth at a hot spring in Nagano, Japan in the last decade of December 2023. Known as snow monkeys, the animals soak in the 40°C water every day during cold weather, spending their bathtime grooming, snoozing and playing on visitors’ camera tripods. (Photo by David Lazar/Animal News Agency)

A labourer drinks water from a pipe at a brick kiln on a hot summer day in Sukkur, Sindh province on May 23, 2024. The Pakistan Meteorological Department said temperatures are expected to hit as high as 50 degrees Celsius (122 degrees Fahrenheit) in parts of rural Sindh. (Photo by Shahid Ali/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Kristina Elekes, 23, races on her ski during the Bikini Race contest held at Arena Platos Paltinis winter resort, near Sibiu city, 275 Km north from Bucharest, Romania, 06 March 2016. Bikini Race is a timed show on the slopes, at the fourth edition, for women dressed only in swimmsuits and some winter accessories. (Photo by Mihaela Bobar/EPA)

Participant Andreea Teodorescu, 17, races on a snowboard during the Bikini Race contest held at Arena Platos Paltinis winter resort, near Sibiu city, 275 km north from Bucharest, Romania, 04 March 2018. The Bikini Race is a timed show on the slopes, at the sixth edition, for women dressed only in swimmsuits and some winter accessories. (Photo by Mircea Rosca/EPA/EFE)

A woman takes photos as Mount Agung volcano sends up another plume of smoke, seen from the Kubu subdistrict in Karangasem Regency on Indonesia's resort island of Bali on July 5, 2018. Mount Agung roared to life again on July 2, belching a plume of ash 2,000 metres (6,500 feet) high, as well as temporarily shuttering the airport and grounding hundreds of flights after erupting the week before. (Photo by Sonny Tumbelaka/AFP Photo)

Chad Rowley and his wife Susan race during the 22nd North American Wife Carrying Championship at Sunday River Resort in Newry, Maine, on October 9, 2021. Couples compete on a 278-yard (254-meter) obstacle course for a prize of wife's weight in beer and five times her weight in money. Winners are invited to the world championship in Finland where the sport originated. (Photo by Joseph Prezioso/AFP Photo)

Visitors enjoy a walk accross a suspension bridge for the pedestrians that is the longest such construction in the world shortly after its official opening at a mountain resort in Dolni Morava, Czech Republic, Friday, May 13, 2022. The 721-meter (2,365 feet) long bridge is built at the altitude of more than 1,100 meters above the sea level. It connects two ridges of the mountains up to 95 meters above a valley between them. (Photo by David W. Cerny/Reuters)