On August 31, 2011, a puppy was rescued from a garbage bag in Central Florida. She was afflicted by a condition dubbed “swimmer puppy syndrome”, formally, pectus excavatum. It's rare in puppies, but when it happens it causes them to lie flat on their chests with their legs perpetually splayed out. It's usually a symptom of serious neurological problems that most puppies cannot survive. Veterinarians recommended putting her to sleep... (Photo by Flyin Fur Pet Photography)

Every November (AKA Dinovember), Refe Tuma and his wife pose their kids’ plastic dinosaurs engaging in activities in order to convince their kids the toys come to life while they sleep. It started out small, with dinosaurs stealing food from the kitchen and making small messes, but Dinovember quickely escalated into dinosaurs playing board games, kidnapping other toys, and watching that scene from The Land Before Time while crying tiny little toy dinosaur tears made from paper.

The arctic hare, or polar rabbit, is a species of hare which is adapted largely to polar and mountainous habitats. The arctic hare survives with a thick coat of fur and usually digs holes in the ground or under snow to keep warm and sleep. Arctic hares look like rabbits but have shorter ears, are taller when standing, and, unlike rabbits, can thrive in cold climates. They can travel together with many other hares, sometimes huddling with dozens or more, but are usually found alone, taking, in some cases, more than one partner. The arctic hare can run up to 60 kilometres per hour (40 mph). Its predators include the arctic wolf, arctic fox, and ermine.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Lafayette Ronald Hubbard (March 13, 1911 – January 24, 1986), better known as L. Ron Hubbard (and often referred to by his initials, LRH), was an American pulp fiction author and religious leader who founded the Church of Scientology. After establishing a career as a writer, becoming best known for his science fiction and fantasy stories, he developed a self-help system called Dianetics which was first published in May 1950. He subsequently developed his ideas into a wide-ranging set of doctrines and rituals as part of a new religious movement that he called Scientology. His writings became the guiding texts for the Church of Scientology and a number of affiliated organizations that address such diverse topics as business administration, literacy and drug rehabilitation”. – Wikipedia

Photo: American science fiction writer L. Ron Hubbard, founder of the Church of Scientology, uses his Hubbard Electrometer (patent pending) to determine whether tomatoes experience pain, 1959. His work led him to the conclusion that tomatoes “scream when sliced”. (Photo by Scott Lauder/Evening Standard/Hulton Archive/Getty Images)

A woman walks past a stall at a market in Banjul, Gambia December 15, 2016. (Photo by Afolabi Sotunde/Reuters)