Sarah Campbell by Nick Knight and other cover shots – The Face Magazine: Culture Shift at the National Portrait Gallery in London on February 19, 2025. A new exhibition that celebrates iconic fashion images and portraits from The Face, a trail-blazing youth culture and style magazine. Bringing together 200 photographs by over 80 photographers from the 80s, 90s, 00s, the exhibition is an opportunity to see many of these images away from the magazine page for the first time. (Photo by Guy Bell/Alamy Live News)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A teller at a money changer handles Indonesia rupiah bank notes in Jakarta, Indonesia November 11, 2016. (Photo by Darren Whiteside/Reuters)

A model walks the runway during the John Galliano Ready to Wear Autumn/Winter 2011/2012 show during Paris Fashion Week on March 6, 2011 in Paris, France. (Photo by Pascal Le Segretain/Getty Images). PARIS, FRANCE – MARCH 06

A Libyan rebel fires on a government jet as a natural gas facility burns on the frontline on March 9, 2011 near Ras Lanuf, Libya. The rebels pushed back government troops loyal to Libyan leader Muammar Gaddafi towards Ben Jawat.

Gulparai, 12, (L) smokes heroin along side her mother Sabera and brother Zaher, 14, (R) August 27, 2007 in Kabul, Afghanistan. (Photo by Paula Bronstein/Getty Images)