Revelers throw a woman to the air during the opening and the firing of the “Chupinazo” rocket which starts the 2014 Festival of the San Fermin Running of the Bulls on July 6, 2014 in Pamplona, Spain. The annual Fiesta de San Fermin, made famous by the 1926 novel of US writer Ernest Hemmingway entitled “The Sun Also Rises”, involves the daily running of the bulls through the historic heart of Pamplona to the bull ring. (Photo by Pablo Blazquez Dominguez/Getty Images)