A man rides his bike along a controversial bike lane on Prospect Park West on August 17, 2011 in the Brooklyn borough of New York City. In what is being viewed as a victory for the Bloomberg administration, a judge on Tuesday dismissed an effort by Brooklyn residents to remove a bicycle lane installed by the city on Prospect Park West. Mayor Michael Bloomberg, along with his transportation commissioner, Janette Sadik-Khan, has attempted to make New York more bicycle and pedestrian friendly with numerous bike and pedestrian lanes around New York City. The effort has angered some in the city who see the lanes as adding to traffic, taking up parking spaces and a danger to pedestrians. (Photo by Spencer Platt/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A fisherman caught a record-breaking 805lb Mako shark – and then barbecued and ate it with his friends. Joey Polk, 29, and his two cousins Earnie Polk, 43, and Kenny Peterson, 21, battled the 11ft predator for more than an hour before finally hauling it onto the beach. They normally tag and release their catches for conservation but were unable to resuscitate this one and instead made it the main course at a jumbo-sized family barbecue. (Photo by Joey Polk/Barcroft Media)

Villagers from the Medio Jurua nature reserve of Brazil's Amazon rainforest arrive with their catch of pirarucus, the largest freshwater fish in South America, after a night of fishing in Manaria Lake, Carauari municipality, September 3, 2012. Catching the pirarucu, a fish that is sought after for its meat and is considered by biologists to be a living fossil, is only allowed once a year by Brazil's environmental protection agency. (Photo by Bruno Kelly/Reuters)

A leopard skin burns as Indian officials and activists burn wildlife contraband including tiger and leopard skins, and bones as part of a campaign to save the tiger in Mumbai, India, Tuesday, July 30, 2013. Despite conservation efforts, tiger numbers in India have declined due to rampant poaching of the cats for their valuable pelts and body parts that are highly prized in traditional Chinese medicine. (Photo by Rafiq Maqbool/AP Photo)