Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Villagers from the Medio Jurua nature reserve of Brazil's Amazon rainforest arrive with their catch of pirarucus, the largest freshwater fish in South America, after a night of fishing in Manaria Lake, Carauari municipality, September 3, 2012. Catching the pirarucu, a fish that is sought after for its meat and is considered by biologists to be a living fossil, is only allowed once a year by Brazil's environmental protection agency. (Photo by Bruno Kelly/Reuters)

에일리 (Ailee) – 보여줄게 (I Will Show You). Amy Lee, known professionally as Ailee, is a Korean-American singer and songwriter based in South Korea. On October 16, 2012, Ailee released her debut EP, Invitation, with the title track “I Will Show You”. The EP contained a total of six tracks.

A leopard skin burns as Indian officials and activists burn wildlife contraband including tiger and leopard skins, and bones as part of a campaign to save the tiger in Mumbai, India, Tuesday, July 30, 2013. Despite conservation efforts, tiger numbers in India have declined due to rampant poaching of the cats for their valuable pelts and body parts that are highly prized in traditional Chinese medicine. (Photo by Rafiq Maqbool/AP Photo)