Clash of the storms, New Mexico, US by Camelia Czuchnicki. “A clash between two storm cells in New Mexico, US, each with its own rotating updraft. The curved striations of the oldest noticeable against the new bubbling convection of the newer. It was a fantastic sight to watch and it’s the rarity of such scenes that keep drawing me back to the US Plains each year”. (Photo by Camelia Czuchnicki/Weather Photographer of the Year 2016)

Back in 2010, French photographer Antoine Bruy began hitchhiking around Europe without any fixed route. Along his travels, he met people who had entirely abandoned city life in favour of an isolated country existence they found more fulfilling. Bruy began seeking out people who lived off-the-grid. After three years on the road, staying in makeshift houses and on community farms, he has released Scrublands, a documentation of the lifestyle. While each living situation is different, Bruy found that all the people he met shared a common desire to escape the rat race and achieve a quieter life in harmony with nature. (Photo by Antoine Bruy)

Swiss pilot Bertrand Piccard prepares for a test flight of the solar-powered Solar Impulse 2 experimental aircraft in Payerne November 13, 2014. The aircraft, weighing 2.4 tons with a wingspan of 72 meters, is fitted with more than 17,000 solar cells. An attempt to fly around the world in stages using only solar energy will be made in 2015. (Photo by Ruben Sprich/Reuters)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

Thai officials inspect counterfeit watches before destroying them at Khlongluang Transportation Station in Pathumtani province, on the outskirts of Bangkok April 9, 2015. The counterfeit goods, which included piles of CDs, DVDs, handbags, clothes, brand name shoes, cell phones, caps, glasses, computers, cosmetics and watches are worth over 3.7 billion Thai baht ($ 115,790,901), according to local authorities. (Photo by Chaiwat Subprasom/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)

Japanese researchers have sparked hopes of finding a cure for human baldness after successfully growing hair on hairless mice by implanting follicles created from stem cells, Agence France Presse reports. A picture taken on April 13, 2012 and released by the Tsuji Lab Research Institute for Science and Technology of the Tokyo University of Science shows a hairless mouse with black hair on its back at the laboratory in Noda, Chiba Prefecture. (Photo by Tokyo University of Science via AFP)