Monks take a tiger out of its cage for an afternoon walk June 5, 2001 at the Wat Pa Luangta Bua monastery in Kanchanaburi, Thailand. (Photo by Paula Bronstein/Getty Images)

Racegoers in fashionable hats attend Ladies Day at Cheltenham Festival on March 15, 2017 in Cheltenham, England. (Photo by David Davies/PA Wire)

Tyson Fury (left) and Oleksandr Usyk during a press conference at Outernet London on Thursday, November 16, 2023. (Photo by Zac Goodwin/PA Wire)

A general view of the sunrise over Hawes, Wensleydale, UK on November 24, 2014. (Photo by Neil Squires/PA Wire)

A woman struggles with an umbrella in the wind and rain while walking in Derby city centre, on December 23, 2013. (Photo by Rui Vieira/PA Wire)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

On the streets of Kunming, Yunnan Province, you can find odd couple – a dog and a cat who sits on his four-legged companion. They are Vantsay and Mimi. The owner of animals, a 42-year-old retired policeman Xu Jin is surprised with so strong friendship. “When I got the dog, and I began to take her for a walk, the cat became plaintive, – says the man. – So I bought a leash and began to take her too. Soon, however, the cat began to tire and quickly realized that it is much easier to ride on the back of a dog. ”