Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)

“I See Sea” by Photographer Dmytriy Dokunov. The frozen Black Sea. Scene of action: Odessa, Ukraine; January, 2012. (Photo by Dmytriy Dokunov)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

Uranjargal, a leader of the Mongolian neo-Nazi group Tsagaan Khass, stands next to a statue of Chingunjav, a Mongolian national hero, in Ulan Bator June 22, 2013. The group has rebranded itself as an environmentalist organisation fighting pollution by foreign-owned mines, seeking legitimacy as it sends Swastika-wearing members to check mining permits. Over the past years, ultra-nationalist groups have expanded in the country and among those garnering attention is Tsagaan Khass, which has recently shifted its focus from activities such as attacks on women it accuses of consorting with foreign men to environmental issues, with the stated goal of protecting Mongolia from foreign mining interests. This ultra-nationalist group was founded in the 1990s and currently has 100-plus members. (Photo by Carlos Barria/Reuters)