Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)
As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.
A British fan waits to enter the Malmo arena ahead of the finals of the 2013 Eurovision Song Contest on May 18, 2013. (Photo by John MacDougall/AFP Photo)
The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.
Muslim women light candles during the “EarthHour” in Jakarta, Indonesia, on March 23, 2013. Hundreds of people observed the global event that encourages people to turn off their lights for 60 minutes. (Photo by Dita Alangkara/Associated Press)