As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A Ka'apor Indian warrior (L) chases a logger who tried to escape after they captured him during a jungle expedition to search for and expel loggers from the Alto Turiacu Indian territory, near the Centro do Guilherme municipality in the northeast of Maranhao state in the Amazon basin, August 7, 2014. Tired of what they say is a lack of sufficient government assistance in keeping loggers off their land, the Ka'apor Indians, who along with four other tribes are the legal inhabitants and caretakers of the territory, have sent their warriors out to expel all loggers they find and set up monitoring camps in the areas that are being illegally exploited. (Photo by Lunae Parracho/Reuters)

A burning flame and a broad expanse of water are among the few things which do not tire us with their beauty. However, while we have many sources of water around us, it is quite hard to marvel at a burning flame on a daily basis. Melissa Crisp is one of the few people who were able to subdue the element of fire. She is the person who is behind the design of the uniquely-shaped fire pits, which feature mystifying themes, including a pair of lovers, a fire on the rodeo arena, a forest fire, a fiery flower, and a number of others. Each of the fire pits entrances you, and it almost seems like the characters are alive, as the hot fire burns deep within the spheres, casting dancing shadows all around. (Photo by Melissa Crisp)

Gertrude “Billie” Murphy, 22, is brought in for questioning in the murder case of Michael Stopec, who was shot and killed in an apartment hotel, circa July 1927. Murphy had been friends of the married Stopec and his suspected killer Henry Guardino, 31. It is said that Stopec and Guardino were “bitter rivals for the favor of Billie” and that Murphy had tired of Guardino and was going to stay with Stopec. Murphy was also married to a man in the Joliet penitentiary. (Photo by Chicago Herald & Examiner Historical Photo)

In a simpler time all a child or an adult needed to enjoy the outdoors was a ball and a stick. Or maybe an old tire tied to a high branch to fashion a swing. And the only instruction given to children was to “be home before dark”. Now there are iPads and computers and television screens and shrinking safe public spaces. But despite the distractions and limitations of space, these images show the charm of kicking a ball or skipping rope endures. Sometimes with modifications as a nod to changing times. Here: in this Saturday, June 20, 2015 photo, a boy runs while playing with a motorcycle wheel in Samugari, Ayacucho, Peru. (Photo by Rodrigo Abd/AP Photo)

A member of the Community Police of the FUSDEG (United Front for the Security and Development of the State of Guerrero) search for a man, who ran away upon seeing the Community Police approach as they patrolled a street, in the village of Petaquillas, on the outskirts of Chilpancingo, in the Mexican state of Guerrero, February 1, 2015. Approximately 500 members of the Community Police from the FUSDEG took control of the security of the village of Petaquillas on the night of January 30 at the request of the people tired of the actions of organized crime, local media reported. (Photo by Jorge Dan Lopez/Reuters)

“A monowheel is a one-wheeled single-track vehicle similar to a unicycle. However, instead of sitting above the wheel, the rider sits either within it or next to it. The wheel is a ring, usually driven by smaller wheels pressing against its inner rim. Most are single-passenger vehicles, though multi-passenger models have been built.

Pedal-powered monowheels were built in the late 19th century; most built in the 20th century have been motorized. Some modern builders refer to these vehicles as monocycles, though that term is also sometimes used to describe motorized unicycles. Today, monowheels are generally built and used for fun and entertainment purposes, though from the 1860s through to the 1930s, they were proposed for use as serious transportation”. – Wikipedia

Photo: Cycle inventor Kerry McLean poses for the photographer 2000 in Walled Lake, Michigan. The “Monocycle” is equipped with a 40-horsepower engine, 4ft tire and is expected to reach speeds upwards of 100 mph. (Photo by Bill Pugliano/Liaison)