Fireworks illuminate the Ampera Bridge during a New Year's Eve celebrations in Palembang, Indonesia on January 1, 2020. (Photo by Muhammad Tohir/Sijori Images via ZUMA Wire/Rex Features/Shutterstoc)

Visitors of the world's longest tree top walk between the trees of the Bavarian forest on November 6, 2009 in Neuschoenau, Germany. The path, 1300 meters long and in 8 to 25m height, winds up to an impressive tower with a height of 44 meters. The wooden construction is integrated into the forest and delivers a natural experience. (Photo by Miguel Villagran/Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Rene Penia drives his VW Beetle 1995, locally called “Vocho”, through the streets of Monterrey April 22, 2015. The car was painted by a local artist to be part of an exhibition on the 1960s at the National History Museum in Monterrey where it was on display for five years. Pena bought the car for 25.000 Mexican Pesos (some USD 2,000 at that time) in 2013 during an auction and he then converted the car into an electrical vehicle. (Photo by Daniel Becerril/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Egyptian bootblacks cleaning a European's shoes in Cairo. (Photo by Hulton Archive/Getty Images). Circa 1870

A member of the German wireless police picks up signals on the radio equipment he carries on his back, while his colleague takes notes. (Photo by General Photographic Agency/Getty Images). Circa 1925

A Mark IV tank, part of the parade at the Lord Mayor's Show in London. (Photo by Topical Press Agency/Getty Images). November 1917