A giraffe was captured creating a dust cloud while running in front of a perfect African sunset in Amboseli National Park, Kenya in the first decade of November 2022. (Photo by Edgard Berben/Media Drum Images)

The tusk of a woolly mammoth that lived some 18,000 years ago, from which researchers sequenced the extinct mammal's entire genome, is seen in northeastern Siberia in this photo from 2015. (Photo by Love Dalen/Handout via Reuters)

The sunrises at 04.25am at St Mary's Lighthouse in Whitley Bay, on the North East coast of England on Tuesday, June 20, 2023, the day before Summer Solstice – the longest day of the year. (Photo by Owen Humphreys/PA Images via Getty Images)

An Olive Ridley sea turtle hatchling releases into the sea at Lhoknga beach, Indonesia's Aceh province on January 16, 2024. (Photo by Chaideer Mahyuddin/AFP Photo)

An Icelandic mare and her foal stand on a meadow at a stud farm in Wehrheim near Frankfurt, Germany, Tuesday, June 17, 2025. (Photo by Michael Probst/AP Photo)

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A frosty sunset is seen through icicles in Peremilovo village, 65 km (40,6 miles) north of Moscow, Russia, Sunday, December 16, 2018. Temperatures in the Moscow region on Sunday dropped to –12 degree Celsius (10 Fahrenheit). (Photo by Alexander Zemlianichenko/AP Photo)