People take pictures of 30 Rockefeller Plaza as it is lit in the colors of the Democratic and Republican parties ahead of the U.S presidential election in Manhattan, New York, U.S., November 7, 2016. (Photo by Andrew Kelly/Reuters)

Visitors photograph an animatronic Tyrannosaurus Rex at the National Museum of Scotland, July 29, 2011. (Photo by David Moir/Reuters)

“This city in Bolivia's highlands has hired Aymara women dressed in traditional multilayered Andean skirts and brightly embroidered vests to work as traffic cops and bring order to its road chaos. About 20 of the “traffic cholitas” have been trained to direct cars and buses in El Alto, a teeming, impoverished sister city of La Paz in Bolivia's Andes mountains”. – El Alto via Associated Press. Photo: In this December 3, 2013 photo, an Aymara woman cops directs traffic on the streets of El Alto, Bolivia. The women wear the bright petticoats and shawls of indigenous women in the Andes, called cholitas in Bolivian slang, the main difference being that instead of bowler hats they wear khaki green police-style caps. Some don fluorescent traffic vests. (Photo by Juan Karita/AP Photo)

Thai office workers walk past armed soldiers standing guard outside the Shinawatra Tower Two in Bangkok, Thailand, 20 May 2014. Thai army Chief Prayuth Chan-ocha early on 20 May 2014, declared martial law giving the military full control to prevent further protest-related violence in the country. The statement was issued about 3 am on 20 May (2000 GMT), according to local media reports. Prayuth has the authority to declare martial law without the consent of the government, which has had caretaker status since 09 December 2013. Thailand has been wracked by six months of non-stop protests seeking to topple the government. At least 25 people have died in political-related violence and more than 700 injured. (Photo by Narong Sangnak/EPA)

A female army recruit attends a base training at the armored battalion in Setermoen, northern Norway on August 11, 2016. Norway has become the first NATO member to have compulsory conscription for women as well as men in the army. Recently, the first batch of army recruits joined the ranks in The Armored Battalion in the Norwegian Army located in Setermoen in northern Norway. (Photo by Kyrre Lien/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)