Spectators cheer after Medina Spirit, ridden by John Velazquez wins 147th Kentucky Derby at. Churchill Downs, in Louisville, Kentucky, U.S. May 1, 2021. (Photo by Bryan Woolston/Reuters)

Racegoers try to shelter from the rain during day one of the Cazoo Derby Festival at Epsom Racecourse in Surrey, United Kingdom on Friday, June 4, 2021. (Photo by John Walton/PA Images via Getty Images)

A sacrificial goat peeks through the entrance gate of a house, ahead of the Eid al-Adha festival in Peshawar, Pakistan on June 28, 2023. (Photo by Fayaz Aziz/Reuters)

People watch the Pikachu parade which is a part of the 2023 Pokémon World Championships, at Grand Mall Park in Yokohama on August 11, 2023. (Photo by Philip Fong/AFP Photo)

The Nebraska Cornhuskers huddle before Wednesday’s match against the Omaha Mavericks at Memorial Stadium on August 30, 2023 in Lincoln, Nebraska. (Photo by Dylan Widger/USA Today Sports)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A model walks the runway during the John Galliano Ready to Wear Autumn/Winter 2011/2012 show during Paris Fashion Week on March 6, 2011 in Paris, France. (Photo by Pascal Le Segretain/Getty Images). PARIS, FRANCE – MARCH 06