The Macy's inflation team works on giant balloons as they prepare ahead of the 96th Macy's Thanksgiving Day Parade in New York City, United States on November 23, 2022. (Photo by Lokman Vural Elibol/Anadolu Agency via Getty Images)

Pixie Howitt,left, Jada-Jo Branney and Darcey McKechnie, pupils at the Dance School of Scotland, pose alongside works in the exhibition Discovering Degas: Collecting in the Time of Sir William Burrell, in Glasgow on September 3, 2024. (Photo by Wattie Cheung/The Times)

A bloody zombie baby head, brain and a hand made of gummy candy and red jelly are pictured as a woman works (rear) at the Zombie Gourmet homemade candy manufacturer on the outskirts of Mexico City October 30, 2015. (Photo by Carlos Jasso/Reuters)

NASA astronaut Reid Wiseman and European Space Agency astronaut Alexander Gerst (not shown) works outside the space station's Quest airlock in the first of three spacewalks for the Expedition 41 crew aboard the International Space Station in this NASA image released October 8, 2014. (Photo by Reuters/NASA)

Body modification and tattoo artist Andrea Aguilar, 26, known as leopard woman, at the Quito Tattoo Convention shows off her work during the last day of the event in Quito, Ecuador September 27, 2015. (Photo by Guillermo Granja/Reuters)

People out in Aberystwyth on “Booze Black Friday” or “Mad Friday” in Aberystwyth, Wales, UK on December 16, 2016. The “Booze Black Friday” is the last working Friday before Christmas when workers celebrate with their colleagues. Alcohol sales in pubs, clubs and off-licences rise dramatically on this day. (Photo by Keith Morris/Alamy Live News)

Clowns take part in the annual pilgrimage to the Basilica of Our Lady Guadalupe to pay homage to the Virgin of Guadalupe in Mexico City December 16, 2014. Dressed in colourful costumes, hundreds of clowns from all over Mexico walked towards the Basilica to give thanks to the virgin for the work they have received. (Photo by Carlos Jasso/Reuters)

French photographer and director Romain Laurent started making portrait-based GIFs as a way to produce work outside his commercial jobs, a spontaneous project that would encourage him to produce consistently for himself rather than clients.