“The Last Pollen Spore Preparing to Leave a Ladybug Trying to Hold On, Because It Didn't Want to Be Alone”. Photo by Hiep Nguyen Hoang (Hanoi, Vietnam). Photographed in Hanoi, Vietnam, April 2012.

Elena Ivanov, visiting from San Jose, Calif., walks across the field covered poppies in full bloom near the Antelope Valley California Poppy Reserve in Lancaster, Calif., Wednesday, March 30, 2022. (Photo by Jae C. Hong/AP Photo)

Police officers introduce a litter of golden retriever puppies to be trained as police dogs during a ceremony at the National Police Academy in La Paz, Bolivia, Monday, August 16, 2021, the date of the feast day for Saint Roch, considered the patron saint of dogs, among other things. (Photo by Juan Karita/AP Photo)

Students run past a burning barricade set up by protesters demanding the release of kidnapped people, in Port-au-Prince, Haiti, Thursday, November 25, 2021. The country is experiencing a rise in gang-related kidnappings, many demanding ransom, with the U.S. State Department issuing a warning in Aug. about the risk of kidnapping in Caribbean country. (Photo by Joseph Odelyn/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Mike De Butts adds the finishing touches to a giant Baobab Tree sculpture entitled “Under the Baobab”, outside the Southbank Centre on May 24, 2012 in London, England. The Pirate Technics' installation is made from a selection of brightly coloured fabrics from around the world, and is part of the Southbank Centre's “Festival of the World” exhibition, which includes a series of large scale pieces of art that will be in place around the Southbank centre over the Summer. (Photo by Dan Kitwood)