As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The Stone Forest or Shilin is a notable set of limestone formations located in Shilin Yi Autonomous County, Yunnan Province, People's Republic of China, near Shilin approximately 120 km (75 mi) from the provincial capital Kunming. The tall rocks seem to emanate from the ground in the manner of stalagmites, with many looking like petrified trees thereby creating the illusion of a forest made of stone. Since 2007, two parts of the site, the Naigu Stone Forest (乃古石林) and Suogeyi Village (所各邑村), have been UNESCO World Heritage Sites as part of the South China Karst.

Mara Salvatrucha (MS) gang members show off their weapons in the Las Victorias district of San Salvador. In March 2012, the two largest gangs in El Salvador - the Mara Salvatrucha (MS) and the Barrio 18 (M18) - agreed on a truce following secret negotiations between gang leaders in prison which were mediated by a bishop and a former rebel leader. It is unclear whether the decision was the idea of the gangs themselves or whether they were encouraged by the government. (Photo by Adam Hinton)

Deputies in the Ukrainian parliament brawled in the chamber on Tuesday, April 8, 2014 after a communist leader accused nationalists of playing into the hands of Russia by adopting extreme tactics early in the Ukrainian crisis. Two deputies from the Svoboda far-right nationalist party took exception to the charges by communist Petro Symonenko and seized him while he was talking from the rostrum. (Photo by Valentyn Ogirenko/Reuters)

The Chernobyl disaster was a catastrophic nuclear accident that occurred on 26 April 1986 at the Chernobyl Nuclear Power Plant in Ukraine, which was under the direct jurisdiction of the central authorities of the Soviet Union. The Chernobyl disaster is the worst nuclear power plant accident in history in terms of cost and resulting deaths, and is one of only two classified as a level 7 event (the maximum classification) on the International Nuclear Event Scale (the other being the Fukushima Daiichi nuclear disaster in 2011). Photo: Graffiti of a crying baby on a wall, Chernobyl Power Plant, Chernobyl, Ukraine. (Photo by Hans Neleman/Getty Images)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

Redhead Day (Roodharigendag in Dutch) is the name of a Dutch summer festival that takes place each first weekend of September in the city of Breda, in the Netherlands. The two-day festival is a gathering of people with natural red hair, but is also focused on art related to the colour red. Activities during the festival are lectures, workshops and demonstrations which are aimed specifically at red-haired people. The festival attracts attendance from 50 countries and is free due to sponsorship of the local government.