A man selling bags of water is seen at a taxi parking bay lined with campaign posters in the district of Lingwala in Kinshasa on December 18, 2018. Democratic Republic of Congo goes to the polls on December 23, 2018 in elections which could see the country emerge from 17 years of conflict-ridden rule under controversial President Joseph Kabila. (Photo by John Wessels/AFP Photo)

A mannequin's head is covered in a woman dress shop in Kabul, Afghanistan, Monday, December 26, 2022. Under the Taliban, the mannequins in women's dress shops across the Afghan capital Kabul are a haunting sight, their heads cloaked in cloth sacks or wrapped in black plastic bags. The hooded mannequins are one symbol of the Taliban's puritanical rule over Afghanistan. (Photo by Ebrahim Noroozi/AP Photo)

Barber Herman Mulyana (R) gives a haircut to a customer while wearing protective attire made from plastic garbage bags at a barbershop in Bogor, Indonesia, 06 April 2020. The Trade Ministry of Indonesia issued a regulation temporarily recinding all requirements for the import of protective gear and medical equipment, to counter shortages of many items used to treat COVID-19 patients and prevent the further spread of the disease. (Photo by Adi Weda/EPA/EFE)

Two baby orangutans play with each other at the wildlife department in Kuala Lumpur, Malayasia, October 19, 2015. The Malaysian wildlife department in July seized two baby Sumatran orangutans, found in duffel bags, from traffickers who were attempting to sell them to buyers in Malaysia. According to local media, the orangutans will be returned to Medan, Indonesia on Tuesday. The illegal wildlife trade is estimated to be $8 billion a year worldwide, according to TRAFFIC, a wildlife trade monitoring network. (Photo by Olivia Harris/Reuters)

People wait in beds during the The World's Biggest Breakfast in Bed Guinness World Record Attempt at Martin Place on March 2, 2012 in Sydney, Australia. 289 Australians join forces to create history as Martin Place is transformed into a giant bedroom. All participants was enjoy a substantial breakfast served in bed by celebrity chef “Fast” Ed Halmagyi and a free goodie bag valued at over $100. (Photo by Ryan Pierse/Getty Images)

Tourists take photographs as a wild sika deer eats a bag on June 6, 2019 in Nara, Japan. Nara's free-roaming deer have become a huge attraction for tourists. However, an autopsy on a deer that was recently found dead near one of the city's famous temples discovered 3.2kg of plastic in its stomach and caused concern at the effect of tourism as Japan struggles to cope with a huge increase in domestic and international tourists. (Photo by Carl Court/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.